Aveda Be Curly Advanced Shampoo - 250 ml

This creamy, sulfate-free shampoo for wavy, curly, and textured hair removes buildup without stripping it and moisturizes it. It also reduces frizz*, improves manageability, and adds shine.

Suitable for:
All curl types: curly (4A - 4C), coily (3A - 3C), and wavy (2A - 2C)
All hair types: fine, medium, and thick

DETAILS
Give your daily hair washing routine a strong foundation. Curls and waves are naturally more fragile, which is why our revolutionary shampoo for curly, coily, and textured hair is enriched with an important curl-strengthening peptide derived from plant proteins. This silicone-free shampoo for textured hair removes product buildup from the hair and scalp. When used in conjunction with be curly advanced™ conditioner, it acts like a protective shield that envelops curls to protect them from humidity and instantly reduce frizz*. After a day of shampooing, curls look healthier and more defined*.
Developed with our expert team of texture stylists.
94% naturally derived**. Vegan. Leaping Bunny Approved.
*Ex vivo testing on hair strands using Be Curly advanced™ Conditioner.
**According to ISO standard 16128, from plant sources, mineral sources without petroleum and/or water.

Aroma:
Refreshing citrus Pure Fume™ aroma with certified organic lemon, bergamot, orange, and other pure plant and flower essences. Directions:
Massage into wet hair and scalp. Rinse. Follow with Be Curly advanced™ Conditioner.
Routine:
For thick curls:
- On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel.
- Co-wash curls between washes to gently cleanse without damaging them.

For wavy and curly hair:
- On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
. - Depending on your hair's individual needs, replace the conditioner with the intensive curl perfecting masque every 2-3 washes.

,